How we helped this Chef from the USA revive his Gourmet Foods brand with a 67% ACOS drop — 31% to 10.12%

Niche: Gourmet Foods & Grocery

Numbers of ASINs: 5

MarketPlace: USA

Background

Our client nearly reached his breaking point with Amazon. His trust was severely compromised by a previous agency that not only bound him in a questionable contract but also mismanaged his advertising budget without any strategic planning. The lack of transparency was the most critical issue. Being a full-time chef with no expertise in Amazon advertising, he found himself in a perplexing situation, unable to track where his money was going due to non-existent reporting from the agency.

What we did

Our process included a number of strategies including the following;

We started by auditing the account to identify where wasted spend was going and paused the campaigns for ASINs that were not performing.
By clearing out high ACoS/low order campaigns, we were able to push more spending to the best sellers.
We identified products and search terms that were creating sales with an ACoS under the target, and we created a hero campaign for these so they had a chance to flourish with their own budget.
Successfully targeted those buyers indirectly who had an idea of what they needed through compliment targeting.

Summary

We kept taking feedback from the actions performed and improved the strategy accordingly.