From Chaos to $817K in 30 Days — How We Cleaned Up a Messy Catalog & Hit 13.33% ACOS

Niche: Jewellery

Numbers of SKUs: 200+

MarketPlace: USA

Background

My client came to me with a messy Catalog , poor conversion rates , no creative assets and an underutilized PPC

Our process included a number of strategies including the following;

In order to define our strategy, we started by analyzing our target market and its size.

We then followed a plan integrated with the following elements:

Creation of correct parentages to boost sales on the products that needed to increase sales.
Listing creation and optimization from A-Z, with new products as the catalog is growing.
Adding new styles and accessories to listings in ways that improved upon competition.
Heavy focus on FBM because most of their ASINs are customizable. Handling times and shipping on time were especially important and the late shipment notifications helped to keep on track

We used the brand’s mission and assets to create compelling A+ Content, Infographics, and Copywriting to address the customers’ lifestyle communication needs.
Focused our proprietary process on SEO to improve ranking, indexing, and traffic.

We created campaigns with the main keywords, competitors, category, video, and defensive targeting of our main competitors and our products to avoid customers’ window shopping in other listings.
We continuously create value through posts so customers looking for solutions know our products.
Spending on PPC strategically
PPC campaigns update prior to the change in seasons and consumer behavior.

We achieved $817,731 Sales at an ACOS of 13.33% in just 30 days