X-twitter Facebook Instagram

$131,710 Sales at an ACOS of 9.79% in the last 30 days at a TACOS of 1.59% having Total Sales of $811,257

Niche: Women’s Wear
Active SKUs: 55+

MarketPlace: USA

Background

My client is Fashion Designer by Profession , selling in a Jam packed market with just a 2% market share . She was wasting a lot of money on Ads and her competitors were out performing her with their relentless approach. She didn’t have a high budget to afford an inhouse PPC team like most of her competitors did.

What we did

Our process included a number of strategies including the following;

  1. We created campaigns with the main keywords, competitors, category, video and defensive targeting of our main competitors and our products to avoid customers window shopping in other listings.
  2. We continuously created value and engagement through Amazon posts and SEO optimized them , this helped us put in front of more eyes and establish customer trust.
  3. Spending on PPC strategically , we constantly refined our strategy ensuring that no money is wasted on campaigns that aren’t performing well.
  4. PPC campaigns updates prior to the change in seasons and consumer behavior.

Results Achieved

After a journey of 1.5 years. We are NOW sharing a 16%+ market in our niche alone! And the target is to attain at least 25% market share in the next 4 months.