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Redefining the game for this Footwear brand in 90 days!

Niche: Footwear
Active SKUs: 55+

MarketPlace: USA

Background

This case study revolves around a footwear brand in the USA that faced numerous challenges in the highly competitive Amazon USA marketplace. Despite a promising product line, the brand struggled with various aspects of their Amazon presence, leading to suboptimal sales and market performance.

We faced a lot of challenges with the disorganized catalog , and the lack of creative assets and underutilized PPC

What we did

Our process included a number of strategies including the following;

  1. We restructured the catalog with correct percentages to boost sales
  2. We performed listing optimization and creation of new products
  3. We developed A+ content , brand story and storefront following Amazon’s best practices with highly relevant backend and front keywords to optimize sales
  4. We Launched targeted campaigns using main keywords, competitor analysis, and defensive strategies.
  5. We ran Seasonal PPC campaign adjustments aligned with consumer behavior trends.
  6. We Improved inventory management to maintain a healthy Inventory Performance Index (IPI) score.
  7. We did Regular auditing of sell-through rates and efficient processing of removal orders.

Results Achieved

We achieved sales of $518,968 in 30 days with an ACOS of 8.64%