Massive turnaround of this UK supplement brand’s Amazon performance in just 12 months
Niche: Supplements
Number of SKUs: 15+
MarketPlace: UK
Background
My client approached us with a promising supplements product line but was struggling to gain visibility and convert effectively on Amazon. Their ACOS was alarmingly high, and ad spend was yielding minimal returns. We immediately identified that their current campaign structure and keyword targeting were holding them back from scaling.
We spent time understanding their business goals, current gaps, and long-term brand vision. Then we got to work — testing, optimizing, and applying feedback in real-time to build a strategy that worked.
What we did
Our process included a number of strategies including the following:
Cut out over 100 irrelevant and broad match keywords to instantly reduce wasted ad spend
Created structured, manual campaigns with single keyword ad groups for high control and precision
Focused budgets on best-performing search terms while optimizing bids based on ROAS
Enhanced product listings with SEO-rich titles, bullet points, and A+ content for better ranking
Strategically targeted competitor ASINs with weaker offers to gain conversions at lower CPC
Continuously monitored and scaled winning campaigns using real-time data and search trends
Results Achieved
£40,246 in Sales with an ACOS of 31.16% in the last 30 days and 3.21 ROAS