We were built out of one complaint.
A brand hires an agency. It gets a monthly deck. ACOS drifts upward. Nobody can give a straight answer about what changed or why. Somewhere in there, the person on the account started adjusting bids and calling it management. Epsilon Ads exists because that happens to almost everybody, and it does not have to.
A UK registered Amazon advertising agency in Northampton, and a verified partner in the Amazon partner network. Running seller and vendor accounts since 2020.
Since 2020 we have placed $112 million of advertising spend for more than 200 brands, across sixteen marketplaces and platforms, in every category Amazon sells. Through Prime Days, Q4 peaks, category resets, fee changes and the quiet months in between.
Most brands arrive for Amazon PPC. We treat it as the growth engine of the business rather than a dial on the side of it. Ad spend placed properly buys velocity, velocity buys organic rank, and organic rank is the sales line you stop paying for. That is why we watch TACOS as closely as ACOS, and why the case studies on this site show total sales rather than the advertising tab on its own.
The other seven are not side lines. Listing work, A+ content and creative are real services with real prices, quoted separately, and Walmart, eBay, TikTok Shop and Meta are run as full channels rather than as favours attached to the Amazon retainer. Amazon DSP is offered to accounts that qualify and genuinely benefit, which is not every account.
We work with brands of any size, on Seller Central and Vendor Central. Some are launching a first ASIN. Some are turning over six million dollars in a month. The method does not change; the targets do, and we set them from your margins before we touch a campaign.
Three positions that decide everything else.
The account is the business, not the ad tab
ACOS only sees ad sales. It will happily improve while your total revenue falls. Every target we set is checked against total sales, because that is the number that pays your invoices.
There is no correct TACOS
Ten percent is excellent for a brand buying rank it does not have yet and quietly disastrous for a category leader paying to appear above listings it already owns. Anyone who quotes you a number before reading your margins is guessing.
Showing the working is the whole pitch
Our prices are on this website. The case studies are unedited console screens with the baseline still in the frame. Both of those cost us something, and both are the reason people stay.
Things we will not do
Worth saying out loud, because most of these are standard practice in this category.
Charge a percentage of your Amazon PPC spend. It pays us to spend more of your money. Search management is a fixed fee plus a share of revenue, so we are paid when you sell. Amazon DSP is media buying and is priced on media at 13%, the standard for a managed seat, and it is the only fee we have that moves with spend.
Bundle listing and creative work into the retainer. It makes the retainer look busier and hides what you are actually paying for each thing.
Sell you DSP because it is the expensive one. If your listings do not convert, DSP loses money faster. We will tell you in the audit, before there is an invoice involved.
Send a forty slide deck instead of an answer. One page a week: spend, sales, ACOS, TACOS, rank movement. Full data underneath whenever you want to dig.
Crop the baseline out of a result. Every screen in our case studies shows where the account started. A ROAS figure with the starting point removed is not evidence of anything.
Send the right reports. Get a straight answer back.
We read the account properly and write back with where the money is going, what it is buying, and the three things we would change first. You keep it either way.
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