The channel most brands leave running on autopilot.

Promoted Listings Standard charges a percentage of every sale it decides it influenced, and most sellers set one rate across the whole catalogue and never look again. That is a blended rate paying premium commission on listings that would have sold anyway.

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Ad rate set per listing, not per accountYour best sellers do not need the same rate as your slow movers. Splitting that one setting is usually the single biggest saving on the channel.

Standard and Advanced used for different jobsPercentage of sale where attribution is generous, cost per click where you want control of the term. Most accounts should be running both.

Item specifics completed properlyeBay's search leans on structured attributes far more than free text. Filling them is unglamorous and it moves impressions more than a bid change will.

Best offer and promotions read as one numberDiscounting and ad rate come out of the same margin. Managing them separately is how a channel looks profitable and is not.

Results

What this looks like on a real account.

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What it costs

Published in full, like everything else here.

From $795 a month

One fee, quoted before anything starts. The ad rate saving alone usually covers it in the first month.

Every month includes

Ad rate set per listing, not one blended rate
Promoted Listings Standard and Advanced together
Item specifics completed properly
Discounting and ad rate read as one margin
Weekly review of the terms taking money
One page report covering every marketplace

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What they say

From brands we run this for.

The eBay ad rate had been at one number across two thousand listings for three years. Nobody had ever questioned it.

Zainab Hassan

The eBay ad rate had been at one number across two thousand listings for three years. Nobody had ever questioned it.

Zainab Hassan

Everything we know about it, written down.

Questions

Straight answers, no call required.

What is wrong with one ad rate across the catalogue?

It pays premium commission on listings that would have sold anyway. Splitting the rate by listing is normally the single biggest saving available on the channel, and it takes a day.

Should I run Standard or Advanced?

Both, for different jobs. Standard is a percentage of sale where eBay's attribution is generous; Advanced is cost per click where you want control of a specific term. Most accounts should have both.

Does listing content matter as much as on Amazon?

Structured item specifics matter more. eBay's search leans on those attributes far more heavily than on free text, and filling them properly moves impressions more than a bid change will.

Something we have not covered? Ask it and a person replies, usually the same working day.

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Send the right reports. Get a straight answer back.

We read the account properly and write back with where the money is going, what it is buying, and the three things we would change first. You keep it either way.

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No obligation · no card · a person replies, usually the same working day