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Advertising a listing that does not convert is a donation.

Every click you buy lands on the same page. If that page converts at 8% instead of 16%, you are paying exactly twice as much for every sale, and no bid adjustment anywhere will fix it. This is the cheapest work in the account and the most frequently skipped.

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Checked by Amazon rather than claimed by us. It is the one credential in this industry that somebody else has to agree to.

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What changes

Written for the search engine and the person reading it.

Keyword research from your own data firstYour search term report knows more about your category than any third party tool. We start there, then widen it, rather than the other way round.

Title rebuilt for the mobile truncation pointMost shoppers see roughly the first eighty characters. Everything that has to land, lands there, and the rest supports it.

Bullets that answer objections in orderNot five restatements of the title. The five things a hesitating buyer needs settled, in the order they think of them.

Backend terms without the wasteNo repeating what is already in the title, no competitor brand names, no plurals of words already indexed. The field is small and most of it is usually wasted.

Indexing checked afterwardsWriting the copy is half the job. We confirm the ASIN actually indexes for the terms we wrote it for, because sometimes it does not.

Variation and browse node reviewSplit variations losing shared reviews, wrong browse nodes keeping you out of the results you should be in. Both are common and both are quick to fix.

Not sure whether your listings are the problem? The audit tells you before you spend anything on it.

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Results

What this looks like on a real account.

Amazon Revenue, ad spend and units, month by month for thirteen months

Monthly revenue, ad spend and units from January 2025 to January 2026

● Amazon · thirteen months

Flat for eight months. Then the advertising went in properly.

Gold is revenue, red is ad spend, the line is units. The account sat between twenty and thirty seven thousand a month for most of 2025 and nothing about the products changed. Spend went in with a plan behind it in September. By January the account was clearing six times where it started.

Monthly revenue

$140K

from $23K

Units a month

7.4K

from 2.0K

Growth

13 months

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What it costs

Listing optimisation pricing, published in full.

Quoted Per ASIN on scope

Priced on the catalogue in front of us, never bundled into a retainer, and we will say when a listing does not need the work.

Every listing includes

Keyword research from your own search term report first
Title rebuilt for the mobile truncation point
Bullets that answer objections in the order they arise
Backend terms without the waste
Indexing confirmed after publishing
Variation and browse node review

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What they say

From brands we run this for.

They told us to fix our listings before spending another pound on DSP. It cost them the sale that month and won them the account.

Daniel Boateng

They told us to fix our listings before spending another pound on DSP. It cost them the sale that month and won them the account.

Daniel Boateng

We had never once been shown TACOS before. Turns out that was the whole problem.

Elena Vasquez

Everything we know about it, written down.

Listings and Creative

Your Listing Is A Mobile Listing Now, And It Probably Was Not Written That Way

Most Amazon shopping happens on a phone, and almost every Amazon mobile listing was written in a spreadsheet and approved on a 27 inch monitor. That gap does not show in your advertising reports. It shows in conversion rate. Seven things to check this afternoon.

1 July 2026 · 10 minute read Listings and Creative

Why Your A+ Content Is Not Converting

A+ content is the last thing a buyer reads before deciding, and the thing brands spend the least time on. Five patterns we see in almost every listing we audit, why each one costs conversions, and the fix for each.

24 June 2026 · 10 minute read

Questions

Straight answers, no call required.

Will you rewrite listings that are already ranking?

Carefully, and never all at once. A listing with established rank gets changed one element at a time with the business report watched between changes, so if conversion moves we know which change moved it.

How do you decide which keywords to write for?

Your own search term report first, because it already knows which terms convert on your products. Third party tools widen the set afterwards, not before.

Do you handle the uploads or just send copy?

Either. Most clients want it done for them, in which case we make the changes and confirm indexing afterwards. If your team prefers to publish, you get a sheet ready to paste.

How do I know if it worked?

Unit session percentage in your business report, per ASIN, before and after. If sessions held and that number moved, the listing did it. It is the only honest way to measure copy.

Something we have not covered? Ask it and a person replies, usually the same working day.

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Send the right reports. Get a straight answer back.

We read the account properly and write back with where the money is going, what it is buying, and the three things we would change first. You keep it either way.

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No obligation · no card · a person replies, usually the same working day