Book a Call Free Audit
Home/Services/Meta Ads

Nine pounds back for every pound spent.

Across a live account we run: £251,714 of spend returning £2,326,886 of tracked purchase value, 19,610 purchases at an average order value of £118.66, and a blended purchase ROAS of 9.24. The whole screen is in the case studies, results row included.

See The Screen Ask About Meta
Spend
£251K
Purchase value
£2.33M
Purchase ROAS
9.24x
Purchases
19,610
Two reasons to run it

A channel of its own, or a lever on your Amazon rank.

Most agencies treat these as the same job. They are not, and they need different creative, different targeting and different reporting.

Direct to your own storeFull funnel prospecting and retargeting against purchase value, with the margin maths done first so the ROAS target is yours rather than an industry average.
Driving external traffic to AmazonAmazon rewards off platform traffic that converts, and the Brand Referral Bonus pays back a share of the referral fee. Done properly this lifts organic rank as well as sales.
Attribution set up before spend, not afterConversions API, proper attribution windows and a landing strategy that Amazon can actually attribute. Skipping this is why most external traffic tests read as failures.
Creative volume planned, not improvisedMeta is a creative auction now. The account plan says how many concepts ship each month before the first pound is spent.
Results

What this looks like on a real account.

Meta Ads Ads Manager, spend against purchase value and purchase ROAS
Meta Ads Manager, spend against purchase value and purchase ROAS
● Meta Ads · every campaign, since 2023

Nine pounds back for every pound spent, over a quarter of a million in spend

Not a good month lifted out of a bad year. This is every campaign that has ever run, totalled by Meta on the results row at the bottom of the screen: £251,714 spent, £2,326,886 of purchase value, 19,610 purchases at an average order value of £118.66, and 54.8 million impressions reaching 13.2 million people. Blended purchase ROAS of 9.24.

Spend
£251,714
since 2023
Purchase value
£2.33M
19,610 purchases
Purchase ROAS
9.24x
£118.66 average order
Meta Ads Ads Manager, the campaigns carrying the account
Meta Ads Manager, the campaigns carrying the account
● Meta Ads · the campaigns carrying it

Purchases bought at ten pounds sixty seven, at eight and a half times return

The campaigns doing the work, isolated: £62,293 of spend, 8.65 million impressions, 87,131 link clicks and 5,838 purchases worth £532,151. Cost per purchase £10.67. The two best lines returned £165,740 and £180,324 between them.

Spend
£62,293
period
Purchase value
£532,152
8.54x ROAS
Cost per purchase
£10.67
5,838 orders
See Every Case Study
What it costs

Published in full, like everything else here.

From $995 a month

One fee whether we are running Meta as its own channel or as external traffic pointed at Amazon.

Every month includes
  • Full funnel prospecting and retargeting
  • Conversions API and attribution set up first
  • Creative volume planned before spend starts
  • Brand Referral Bonus claimed where it applies
  • Purchase value targets set from your margins
  • One page report read next to your Amazon numbers
Ask About Meta See The Full Rate Card
What they say

From brands we run this for.

Meta finally made sense once somebody set the attribution up before spending rather than arguing about it after.

Michael Osei

Meta finally made sense once somebody set the attribution up before spending rather than arguing about it after.

Michael Osei
Read more

Everything we know about it, written down.

Meta Ads

Beyond Amazon: Walmart Connect, eBay Ads, TikTok Shop and Meta Ads Compared for 2026

An honest, side-by-side comparison of Walmart Connect, eBay Ads, TikTok Shop and Meta Ads for Amazon sellers wanting to diversify in 2026.

15 August 2026 · 10 minute readMeta Ads

External Traffic To Amazon: The Brand Referral Bonus, And Why Most Tests Fail

The Amazon Brand Referral Bonus pays back roughly 10% of the referral fee on sales you send yourself, and that traffic feeds organic rank too. Most brands run a two week test, measure it wrong and conclude it does not work. Here is how to set it up so the answer is real.

18 June 2026 · 10 minute read
Questions

Straight answers, no call required.

Can Meta traffic really lift my Amazon rank?

Yes, when it converts. Amazon rewards external traffic that produces sales, and the Brand Referral Bonus pays back a share of the referral fee on top. The reason most tests read as failures is that attribution was never set up before the spend started.

What ROAS should I expect?

It depends entirely on your margin and your order value, which is why we set the target from your figures rather than quoting an average. For context, the account in our case studies runs at a blended 9.24 purchase ROAS across £251,714 of spend.

Who makes the creative?

We do, and the account plan says how many concepts ship each month before the first pound is spent. Meta is a creative auction now; a good bid strategy on tired creative loses to the opposite.

Something we have not covered? Ask it and a person replies, usually the same working day.

Ask Us Directly

Send the right reports. Get a straight answer back.

We read the account properly and write back with where the money is going, what it is buying, and the three things we would change first. You keep it either way.

Get Your Free Audit Book a Call

No obligation · no card · a person replies, usually the same working day

WhatsApp Us
Book a Call Free Audit